Description: This is a basic start-up course on how to start a new business successfully. Its aim is to help the prospective entrepreneur to start with a well-planned business plan and strategy.
Objectives: At the end of this course students will be able to: • Perform basic market research. • Understand the importance and development of a good marketing plan. • Write a business plan. • Understand the must have’s and pitfalls in the financial planning of a new business. • Set-up a basic start-up business.
Resources: Financial Management 101/Angie Mohr, CA, CMA/2008 Self Counsel Press Business Toolkit/www.meetthemarket.co.za The Ultimate South African Business Companion; Frontrunner Publishing (Pty) Ltd; Lesley-Caren Johnson